guides
Brand files for AI, explained
Short answers to the questions people ask when they want ChatGPT, Claude and other AI tools to work in their brand.
How to make ChatGPT use your brand colors and tone of voiceWrite your brand down once in one brand file (colors with their jobs, fonts, how you write, words you avoid), add it to …What is DESIGN.md? (and AGENTS.md, CLAUDE.md, llms.txt)DESIGN.md is a plain-text file that describes a brand's design system (colors, typography, spacing, components and rules…Brand guidelines for AI: a template you can copyBrand guidelines for AI need exact values, not adjectives: colors with hex codes and their job, fonts and sizes, three t…How to give Claude your brand file (Projects and Skills)Add your brand file to a Claude Project as project knowledge, or upload it as a Skill. A project keeps the file in conte…Brand voice prompt for a small business (with an example)Describe your voice as three traits, each with one thing to do and one thing to avoid, add five word pairs (say this, no…Example: a complete DESIGN.mdThe full brand file of a sample brand, as AI tools read it.