brand file for AI · clinic or health practice
Make AI sound like your clinic.
You already use ChatGPT or Claude for posts, offers and your website. brandmarkdown reads your site and turns it into one brand file those tools follow: your colors, your fonts and the way you write.
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starting points
What we suggest for clinic or health practice
When your site does not say it, these are the starting points brandmarkdown suggests for your kind of business. You keep what fits and change the rest. They are general patterns, not rules taken from another company.
How you could sound
- ReassuringDo: Explain what happens next, step by step, in calm sentences.
Avoid: Fear, urgency or worst-case language. - ClearDo: Plain words first, the medical term in brackets once.
Avoid: Jargon without explanation. - RespectfulDo: Address the patient as an adult who decides.
Avoid: Talking down or overpromising results.
Words to use and to avoid
- Say appointment, not
slot - Say treatment, not
procedure package - Say we will explain, not
it is required - Say patient, not
client - Say pain-free as possible, not
painless
who you write for
Your audiences, written down
- New patientsTo know what a first visit looks like and costs · tone: calm, step by step
- Returning patientsEasy booking and reminders · tone: short, friendly
- Worried relativesClear facts and a person to call · tone: reassuring, factual
House rules for your marketing
- Never promise a medical outcome.
- Prices and duration of a visit stated plainly.
- One call to action per page: book a visit.
- Real people of the practice, with consent, instead of stock photos.
See your brand in a minute.
Free while in beta. No account, no card.
other businesses