brand file for AI · law, accounting or advisory firm
Make AI sound like your firm.
You already use ChatGPT or Claude for posts, offers and your website. brandmarkdown reads your site and turns it into one brand file those tools follow: your colors, your fonts and the way you write.
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starting points
What we suggest for law, accounting or advisory firm
When your site does not say it, these are the starting points brandmarkdown suggests for your kind of business. You keep what fits and change the rest. They are general patterns, not rules taken from another company.
How you could sound
- PreciseDo: Short sentences with the fact first, then the consequence.
Avoid: Legalese where a plain word works. - TrustworthyDo: Name the people, their experience, the scope.
Avoid: Guarantees of outcomes. - CalmDo: Explain deadlines and risks without drama.
Avoid: Scare tactics.
Words to use and to avoid
- Say we will check, not
we guarantee - Say fixed fee, not
competitive pricing - Say deadline, not
timeline window - Say your case, not
the matter at hand - Say plain answer, not
comprehensive solution
who you write for
Your audiences, written down
- Small business ownersTo know what they must do and by when · tone: plain, practical
- IndividualsA clear answer and the cost · tone: calm, respectful
- Partners and referrersA firm they can recommend · tone: professional, concise
House rules for your marketing
- Never promise a result of a case.
- Fees and scope stated in writing.
- Every article ends with: this is general information, not advice for your case.
- Photos of the team, not of gavels and handshakes.
See your brand in a minute.
Free while in beta. No account, no card.
other businesses