brand file for AI · school, courses or training
Make AI sound like your school.
You already use ChatGPT or Claude for posts, offers and your website. brandmarkdown reads your site and turns it into one brand file those tools follow: your colors, your fonts and the way you write.
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starting points
What we suggest for school, courses or training
When your site does not say it, these are the starting points brandmarkdown suggests for your kind of business. You keep what fits and change the rest. They are general patterns, not rules taken from another company.
How you could sound
- EncouragingDo: Show the first result a learner gets.
Avoid: Talking down to beginners. - StructuredDo: Steps, duration, what you need.
Avoid: Vague promises of mastery. - HumanDo: Name the teachers and how they teach.
Avoid: Faceless institution voice.
Words to use and to avoid
- Say learner, not
student unit - Say you will be able to, not
you will master - Say teacher, not
instructor resource - Say first lesson, not
onboarding module - Say practice, not
homework burden
who you write for
Your audiences, written down
- BeginnersTo know where to start and that they can · tone: warm, simple
- ParentsSafety, progress, schedule · tone: clear, reassuring
- CompaniesSkills for a team, with reporting · tone: factual
House rules for your marketing
- Every offer states level, length and price.
- Show real teachers and real classes.
- Results described as what learners can do, never as guarantees.
- Schedules in 24-hour format.
See your brand in a minute.
Free while in beta. No account, no card.
other businesses