brand file for AI · software or app
Make AI sound like your product.
You already use ChatGPT or Claude for posts, offers and your website. brandmarkdown reads your site and turns it into one brand file those tools follow: your colors, your fonts and the way you write.
Free while in beta. No account, no card.
starting points
What we suggest for software or app
When your site does not say it, these are the starting points brandmarkdown suggests for your kind of business. You keep what fits and change the rest. They are general patterns, not rules taken from another company.
How you could sound
- ClearDo: Say what the product does in one sentence with a verb.
Avoid: Buzzwords like revolutionary or seamless. - HelpfulDo: Show the next step and what it saves.
Avoid: Feature lists without a reason. - HonestDo: State limits and pricing openly.
Avoid: Hidden conditions.
Words to use and to avoid
- Say set up in minutes, not
frictionless onboarding - Say your team, not
users - Say works with, not
integrates seamlessly - Say save time, not
boost productivity - Say try it, not
get started for free!!!
who you write for
Your audiences, written down
- Decision makersCost, risk and time to value · tone: factual, short
- Daily usersFast answers to how do I · tone: helpful, direct
- DevelopersDocs, API, limits · tone: precise, no fluff
House rules for your marketing
- One idea per screen.
- Numbers instead of adjectives.
- Screens from the real product, never mockups presented as real.
- Changelog in plain language.
See your brand in a minute.
Free while in beta. No account, no card.
other businesses